Counter-only Edomae sushi in Matsuyama, Ehime, run by chef Yusuke Ino, with 10 seats and omakase around ¥18,700 per person.
At a glance
- Price
- $$$
- Seats
- 10
- Chef
- 猪野祐介
- Category
- Counter onlyLunch omakase
- Cuisine
- Edomae sushi
- Price
- Upscale
Sushi Ino sits on the third floor of the MITSUWA320 building in central Matsuyama, a short way from Nibanchō. The restaurant is built around a single ten-seat counter, with no table seating, and the whole space is non-smoking.
Chef Yusuke Ino sources much of his fish and produce from Ehime, supplementing it with seasonal ingredients brought in from elsewhere in Japan. The format is Edomae-style omakase, served both at lunch and dinner, with the kitchen working directly in front of the counter seats.
A meal runs to roughly ¥18,700 per person, placing it in the upscale tier locally. Beyond sushi, the drink list covers beer, shochu, sake, umeshu, whisky, wine, and champagne, along with non-alcoholic options.
The restaurant is open for lunch from 12:00 to 14:00 and for dinner from 18:00 to midnight, every day except Monday. Reservations are required, and the restaurant enforces a cancellation policy: fifty percent of the bill if you cancel two days ahead, and the full amount for cancellations made the day before or on the day itself.
Good to know
- How many seats are there at Sushi Ino?
- There are 10 seats, all at a single counter; there is no table seating.
- How much does omakase cost?
- Expect around ¥18,700 per person, in line with the restaurant's upscale price tier.
- Is lunch omakase available?
- Yes. Lunch service runs from 12:00 to 14:00, and dinner runs from 18:00 to midnight, every day except Monday.
- Do I need a reservation?
- Yes, reservations are required. The restaurant can be reached by phone at 089-948-9986 or through its website.
- What happens if I need to cancel?
- Cancelling two days before incurs a 50% charge, while cancelling the day before or on the day of the reservation incurs a 100% charge.
Details checked October 2, 2026. Prices and hours change; confirm before you go.
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